Interview with DG Office Supplies MD, Mr Darren Carr - November 2009

• posted by Darren Carr on Monday, 23 November 2009 11:15
Interview with DG Office Supplies MD, Mr Darren Carr - November 2009

Dealer Support Profile: DGOS, why they are better that the rest

1. How have you managed to grow both your profit and turnover in these economically challenging times?

Answer: Given the economic climate we have entered I would like to say we are fairing well, July & now October of 2009 we have broken every DGOS record from, sales turnover, GP, number of trading clients, orders & deliveries. But the year hasn’t been without its tough times. The past 12 months has consisted of a good 1st quarter to a poor 2nd quarter & now a Superb 3rd quarter, breaking company records as we go. Hard work, inventiveness & reinvestment have been the key to us turning a flat market in our favour.

2. Though you’ve seen some customers go, you mentioned you’ve gained over 400 new customers. What’s your secret to going after new business?

Answer: I mentioned in my previous answer about ‘Hard work, inventiveness & reinvestment have been the key to us turning a flat market in our favour’. I stick by this advice, you may have the best skill in the world but if you do not maximise your talent & work hard it will amount to zero. On inventiveness, we know the market place is hard but that also yields great opportunities. Never before have people/companies needed to cut costs as they do currently, making for fantastic opportunities i.e. ‘new business has never been easier to win’. Be inventive & make the most out of any & all situations & work hard!

3. You mentioned that Spicers was a big help to your success. In what way?

Answer: Spicer is our closest trading partner and supports us to a very high level. Their work ethic & structure are similar to DGOS so it makes for a happy & harmonious marriage. There have been significant changes within Spicers recently coupled with a major investment in a fresh management team which has & will take Spicers further away from their natural competitors by way of assisting their dealers to grow. DGOS stands testament to this – Well Done Spicers & Thanks again from all at DGOS!

4. How do you foresee the next year going?

Answer: The early indicators are showing a the 20%+ downturn from existing clients has now plateau & our KPI’s are now plotting a slow but steady incline from existing business. This hopefully is encouraging news if this trend continues. If we can claw this deficit back & in tandem with the Bolton on of new business also factoring in the catapult effect the 20% organic increase this newly acquired business will yield given the same logic applied to emerging growth from existing business makes for exciting times ahead.

5. You mentioned in passing that you were undergoing some acquisitions – can you give details and explain why etc?

Answer: Not as yet Julia, but I am confident in saying our most recent addition will go-live on the 1st December 2009 & another is penned in for spring 2010. I am also in early talks with a couple more office supplies companies to hopefully become part of the DGOS Group in 2010, so watch this space as they say!

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